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Community Brand
The SLOGAN - "where life makes sense" - speaks to the City’s
quality of life.
The LOGO is symbolic, with icons representing water, land, air,
sky and sunshine:
- The sun reflects life and warmth
- Land and water represent health and environment
- Air and sky represent wide open space and accessibility
- Smooth design represents safety and comfort
- The flow represents growth and adaptability
- The colours
suggest a bright and mature quality
- The feel is ageless and reflects
the needs and desires of all who call Swift Current home.
The BRAND encompasses
8 pillars of strength for Swift Current, which represent a true
and honest
reflection of our community:
- Accessibility
- Affordability
- Culture
- Education
- Environment
- Health
- Recreation
- Security
Download the Logo
Standards document here in PDF.
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