Branding Project Committee

Overview

The need for Swift Current to create a recognizable vision, identity or brand in order to differentiate itself from other communities was identified in the survey of local firms. This would create positive effects on the community's drawing power for tourism, and as a regional shopping center and even perhaps for its ability to compete as a place to live and work.

The short-term goal for the project was to develop a co-ordinated approach on development and management of a new icon and supporting information to achieve an appropriate identity (brand) for Swift Current.

The long-term goals for this project are:

• Create positive perceptions and attitudes within Swift Current and abroad.
• To communicate the brand to other communities provincially, nationally and internationally.

The expected outcome of this project is to create new investment and wealth in the community.

Progress to Date

The Branding Committee is working with the city of Swift Current and has developed a "Brand" which identifies who we are. A major firm was hired and worked with the community to market our city as a place to do business, live and visit. Eight core values were identified within the city: affordability, accessibility, education, health care, culture, recreation, environment and security. These core values are reflected in the logo, and the tag line "Swift Current: Where life makes sense."

	May 22, 2004 -- Swift Current: Where Life Makes Sense
	May 21, 2004 -- Brand New Slogan For Swift Current
	December 26, 2003 -- What Colour Is Your Neck
	December 19, 2003 -- "Redneck" Label Tagged on City
	December 13, 2003 -- Report Says S.C. Needs To Become More Welcoming To Newcomers
	December 12, 2003 -- Glance In Mirror Shocks Prairie City
	July 5, 2003 -- Swift Current Branding Process
	February 15, 2003 -- City Approves Funding for Branding Initiative

To get involved in the City Branding initiative, please contact us.